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The Challenge
Visiting Nurse Association and Blue Water Hospice called upon The Write Company when it needed help with its entire marketing program. First, there was an immediate need for the creation of some print, outdoor, and online advertising materials, but there was absolutely no brand identity, outside of an existing logo. Secondly, there was no strategy and no plan regarding how or where the nonprofit should spend its advertising dollars.

The Solution
VNA/BWH worked with The Write Company to develop a brand identity beyond the logo, and also to identify advertising and marketing opportunities in the community to help promote brand awareness. Those solutions have included traditional forms of mass media such as radio advertising, billboards and print media, and also digital/online solutions including search, targeted marketing advertising, and content development.

The Results
VNA/BWH has consistently maintained census levels beyond expectations.